Dozens of traits have been peddled as integral parts of the ideal entrepreneur: high levels of energy, intelligence, determination, and resourcefulness; a high degree of motivation, diligence, creativity, youthful bravado, and self-confidence; a high need for achievement, and the ability to look at things differently, to persevere, and to make quick decisions. Successful entrepreneurs have also been said to be self-directed, outgoing, proactive, in control, hardworking, deadline-oriented, the oldest child or the only child—just to name a few. But common sense tells us that no one could possess all those attributes.
Several noted management gurus, such as Henry Mintzberg of Canada’s prestigious McGill University, convincingly argue that there is no such thing as the ideal entrepreneur—that entrepreneurs display a diverse range of personality traits; gregarious or taciturn, conservative or not, analytical or intuitive; some see the big picture; others do not—in short, entrepreneurs are no different from the rest of us.
Never Bet the Farm is a collection of rapid-fire essays aimed squarely at first-time entrepreneurs by co-authors Anthony Iaquinto and Stephen Spinelli, Jr. In punchy, easy-to-read prose, the authors lay out fifteen enduring principles that guide successful business founders. There are no MBA-level concepts like CAPM or unlevered free cash flows to confuse readers, just sound advice to help you navigate the perils of launching a startup.
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